In the UK specifically, where the market is traditionally segmented above 6.0 tonnes GVW, DAF posted its largest ever share in 2019 with 30.5% – up from 27.2% in 2018 and out-performing the company’s previous high of 30.1% in 2016. The record-breaking share equates to 14,814 DAF registrations in 2019 – the highest volume for any manufacturer since 1988. 2019 marks the 25th year in succession that DAF has led the market in the UK.
Further growth outside Europe
DAF sold 7,900 trucks outside Europe. The company introduced the new generation of Euro 5 and Euro 6 trucks to Russia, Belarus, Ukraine, Latin America, Australia and New Zealand. In Taiwan, DAF remained the market leader amongst European brands in the heavy segment. In South Africa, sales rose by more than 20%, whilst in Bayswater, Australia, production of the versatile DAF CF commenced in the factory of parent company PACCAR. DAF also sold more than 3,000 PACCAR engines to leading manufacturers of coaches, buses and specialised vehicles all over the world.
‘Record after record’
“In 2019, we sold a record number of DAF MultiSupport Repair and Maintenance contracts, supplied a record number of clients with the DAF Connect online fleet management system, and delivered a record number of DAF Used Trucks to their new owners,” says Richard Zink, member of the Board of Management with responsibility for Marketing and Sales. “There certainly is no shortage of ambition, and that is why we are working together with our dealers to strategically expand our network of over 1,100 professional dealers and service points. Last year, for example, we opened our own dealership just north of Paris, whilst our independent dealers opened a total of 50 new dealerships in Europe, South America, Asia and Africa.”
Ready to grow further
In 2019, DAF produced 52,746 CF and XF Series trucks and 11,344 LF Series vehicles. “European truck demand remains strong due to steady European economic growth,” according to Harry Wolters. “We expect 2020 to be another good year for the European commercial vehicle market, but down on 2019, and in the range of 260,000 - 290,000 trucks. And we are ready to grow further, too – the market values, the reliability, low operational costs and high level of driver comfort of our fantastic trucks. Furthermore, our comprehensive range of tractors and vocational trucks offers tailor-made solutions for all transport requirements